Today we are talking with Brent Crane, an expat journalist who has written for Outside magazine, The New York Times, the New Yorker, Guardian and many other publications. Much of his reporting is done while traveling the world and he shares his struggles and tips on what it takes to pitch and share your story well.

You may not think that a traveling journalist relates to what you’re doing, but consider this: we all have a story that we need to tell with our businesses. We often think that “marketing” is the key to getting more sales, but marketing is merely pushing a specific story.

If that story isn’t any good…it doesn’t matter how much marketing you do. You’re going to fall flat on your face.

That’s where I’ve been very interested to learn from people like Brent who spend their whole careers crafting stories that appeal to readers. What is it that makes a good story? How do you pitch that story? How do you work with others (i.e. editors) to edit the story?

If you have chance, tweet a message to Brent to let him know what you thought of his interview. I’m sure he’d love it!

Also, I would greatly appreciate a minute of your time to leave a review of The Expat Entrepreneur on iTunes, Stitcher or Google Play – wherever you listen to this podcast.

Thanks and have a wonderful week!